Investing in real estate is one of the most common investments people make. Many financial advisors and professionals are doing it and advising their clients to buy as much real estate as they can too!
And, since you’ve come to this article, you probably already know this. Also, you know that getting into real estate can prove to be highly lucrative for you and your loved one.
However, real estate is only beneficial to those who know are familiar with its nooks and crannies. If you don’t learn the tricks of the trade, you may fall short. But, do not fear!
This article is all about getting ahead. Namely, we will write about four of the best practices you can do to get ahead and generate quality leads in real estate. And, as the market is ever-changing, we will provide ideas that are up to date and ideal for the 21st century.
Without further ado, let’s begin!
Networking Is Key
There is a reason why networking is the first item on our list. When you’re in real estate, the last thing you want to be is shy. You will need to talk to neighbors, volunteer with local charities, send networking emails, and call potential clients to offer them whatever you’re selling. It would be best if you did all of that to get to know the people around you. Having contacts everywhere will be one of your most essential resources in this trade.
Also, there is another excellent way to meet the people you will work with in the future. It would help if you visited as many events as you can relating to real estate. Also, charity events can prove to be an excellent source for clients! You can find out about events like these by contacting the chamber of commerce and asking about upcoming events.
And, while you’re there, talk to as many people as you can! Also, you should reach out to people you already know. There is no harm in asking your friends or family if they’re looking for a new home. Also, because your friends and family already know you and trust you, you can rest assured that you will be the first person they’ll reach out to when they’re looking for a new home!
When people look for new homes, they also look for an agent they know and trust. That is why networking is the bread and butter of real estate! If they know you and have already talked to you, they will feel more comfortable and will want to pick you as their agent!
A Little Tip for Networking
Networking is all about creating personal relationships with potential customers. The events you will attend will be the perfect opportunity for you to do so.
Also, having a professional website will help you in your networking endeavors. After you meet and chat with your potential customers, you can be 100% sure that they will google you the minute they go home. So, it would help if you made your website look professional and reflect your brand.
As we mentioned, a great source of potential clients is local events and charities. We’re not talking about going to conferences where your competition will surround you. We’re talking about small business events, school career days, volunteering, and other similar events.
Referrals, Referrals, Referrals
Referrals are the hidden treasure of real estate. A referral will ensure that the calls you make to potential clients are worth it. Also, since the prospective clients will already know you, you will know that they won’t get annoyed by your calling. The gist of asking for referrals is simple. You will need to be aggressive but not annoying. Also, it would be best if you were polite and respectful.
What’s more, send thank you notes to the clients that referred you to someone. That will strengthen your relationship with the clients that referred you to others. Also, those clients might refer you to even more people in the future!
And if just asking for a referral is not working, you can offer something in return. Namely, you can give your clients some incentives in exchange for a referral or two. A little quid pro quo never hurt anyone!
The incentives you can offer are up to you. Some clients might be happy with a free video of the house they’re selling or even some good-looking pens and notebooks. Whatever you feel like you can offer, do it!
Social Media Can Be Your Best Friend
You might be sick and tired of hearing this, but it is what it is. A well-rounded social media presence can do wonders for you and your business.
Of course, not everyone has thousands of followers at the ready. However, you do not need thousands of followers to gain a social media presence. Those platforms offer many benefits that you can reap and enjoy.
You can share eye-capturing pictures and videos of houses on sale that people with interest will share. Every share, like, and comment will boost your presence and allow more people to see what you offer.
What’s more, you can connect with many people via social media. Also, if you see a post related to real estate, you can offer your expertise or even offer to show people a house or two.
However, just like many other areas of life, social media can either be your golden ticket or a waste of time. The only thing that matters is using social media well.
Carefully choosing your platform is one practice that can help you with your social media presence. The most popular platforms to use are LinkedIn, Instagram, Facebook, and Twitter. So, you can start there. However, as time goes by, you should research which platforms generate the most referrals for you and focus more on them.
Another interesting practice is using ads on social media. Facebook ads are a good starting point. Then, you should also analyze your Facebook Ad campaign and see if it is worth having.
Film Video Content
Making an aesthetically pleasing video of your next house on sale is a great way to generate leads in real estate. Most real estate agents don’t bother with filming videos, but we think that’s a mistake. Why?
YouTube and TikTok content creators have upped the scales for anyone that wants to promote something on social media. Thus, many people nowadays prefer video footage over pictures. Namely, there are many creative and exciting ways to film a video for your product. Yes, even houses.
With the new developments in content creation, younger generations have developed a high standard for ads. Simple pictures might not suffice anymore. Also, videos can show your houses in a better and more comprehensive manner. Pictures only show one perspective. A video, however, can show every corner of the house and truly make it unforgettable for potential buyers.
What’s more, you can make videos about more than just houses. Namely, you can film a video where you advise both buyers and sellers. Also, you can ask clients to submit a question that you can answer in a Q&A video. The possibilities are endless.
What’s best about this, you don’t have to spend a ridiculous amount of money to make your video content. Also, if you and technology are not the best of friends, there are many tutorials online on how to film videos and use cameras. It’s all out there. But if you don’t feel like watching long tutorials, here are some tips on how to start with your video content:
Buy a tripod. Tripods keep your camera from shaking. Thus, your videos will look more professional and pleasing. Consequently, the house you are filming will also look more appealing and will catch the eye of many customers.
Get equipment and lighting. Lighting can make all the difference when filming a video. Luckily, some tools make your lighting better—for example, a ring light. A ring light will be perfect for your Q&A videos and any other closeups you might be doing.
Avoid making lengthy videos. Your videos should be at a length of 2-3 minutes, especially when you’re promoting a house. That way, your video will provide just enough content to get people hooked and wanting more.
All in all, the best thing you can do to generate more quality leads in real estate is to develop a process that will make you feel comfortable. However, it would be best if the procedure contained all of the tips and tricks mentioned above.
And if you are already in the business but are looking for ways to improve, those tips and tricks might help you more than you think. The most important thing you should do is find the time to revise your schedule and patterns. Then, see if you could implement some of the tricks we shared with you. What’s more, make sure that the schedule you create suits you and gives you time to rest. After all, you can’t put on your friendly face if you’re overworked and exhausted all the time!