The NuraTrue Pro true wireless earbuds. | Image: Nura
The new Bluetooth streaming codec that promises to stream CD-quality audio without any loss of audio detail, aptX Lossless, is coming to its first pair of earbuds. The NuraTrue Pro true wireless earbuds are the work of Australian audio company Nura and are currently being funded on Kickstarter with early bird prices starting at $199 and a regular retail price of $329.
âThese are the first earbuds to be announced with Snapdragon Sound and aptX Lossless. Weâre excited to say that there will be many more Snapdragon Sound powered devices with support for aptX Lossless launching soon,â Qualcomm spokesperson Lauren Miller said in a statement. Snapdragon Sound is the name of Qualcommâs overall audio platform, of which aptX Lossless is one feature (though, crucially, not all Snapdragon Sound devices support aptX Lossless).
The catch is that, at the moment, you wonât find source devices that support the new audio codec since âthere are no devices currently shipping with this feature,â according to Qualcomm spokesperson Sarah McMurray. As well as a device that supports aptX Lossless, your music will also need to be CD quality or higher to get the biggest benefit â great for Apple Music subscribers, less so for Spotify users holding out for HiFi.
Qualcomm announced aptX Lossless last year, promising that itâll be able to stream CD-quality, 16-bit / 44.1kHz audio over Bluetooth. Thatâs not to say thereâs no compression being applied at all, but Qualcomm advertises that this compression is lossless, so the audio your headphones receive should be âmathematically bit-for-bit exact, with no loss of the audio file,â according to Qualcommâs James Chapman. aptX Lossless can reach up to a bitrate of 1Mbps, compared to 990kbps for its closest competitor, LDAC.
In addition to their support of aptX Lossless, the NuraTrue Pro support active noise cancellation, spatial audio, multipoint connectivity to allow them to be connected to multiple source devices at once, and the ability to use either earbud independently. They can be charged wirelessly and offer up to eight hours of playback from the buds themselves or up to 32 hours when paired with the charging case. Nuraâs sound personalization feature, which it debuted on its original pair of over-ear headphones, returns for the NuraTrue Pro.
Nura expects the NuraTrue Pro to enter mass production in August and to ship to backers in âearly Q4 2022.â