Illustration by Alex Castro / The Verge
Apple is increasing the prices across its services, including Apple Music, Apple TV Plus, and its overarching Apple One subscription, according to a report from 9to5Mac. This marks the first time the company has raised the prices of these services in the US.
Here’s a breakdown of the new pricing:
Apple Music for individuals will increase by $1 a month to $10.99, or by $10 for the annual plan, which will now cost $109 a year. Apple Music for families is going up by $2 a month to $16.99.
Apple TV is going up by $2 a month to $6.99 or $20 annually to $69.
“The subscription prices for Apple Music, Apple TV+, and Apple One will increase beginning today,” an Apple spokesperson said in a statement to 9to5Mac — the new prices are already live on the company’s site. “The change to Apple Music is due to an increase in licensing costs, and in turn, artists and songwriters will earn more for the streaming of their music. We also continue to add innovative features that make Apple Music the world’s best listening experience.” Apple didn’t immediately respond to The Verge’s request for comment.