Except sheâs made a massive bag of money from the whole thing. | Photo by Jeff Kravitz/FilmMagic
Taylor Swift has spoken out about the boondoggle that was the Ticketmaster sale for her The Eras Tour, and it doesnât seem like sheâs saying sorry just for show. In a statement posted to her Instagram story, which you can read in full below, she says that sheâs âtrying to figure out how this situation can be improved moving forwardâ but that sheâs ânot going to make excuses for anyone.â
She doesnât mince words when talking about her fansâ experiences with Ticketmaster, saying that âit really pisses me offâ what people had to go through to get tickets. She also thanks her fans for wanting to come to her shows, saying they âhave no idea how much that means.â
In case you missed it, the millions of people trying to get tickets for the upcoming Taylor Swift concerts basically put Ticketmaster into meltdown mode earlier this week. Fans lucky enough to get presale codes encountered continuously crashing queues, massive wait times, and systems that wouldnât accept their information (such as the aforementioned codes, login, and payment info). As for those who planned on waiting for the general sale, it turns out theyâre out of luck; Ticketmaster announced that was canceled on Thursday âdue to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory.â
Ultimately, Swiftâs statement hits similar notes to Ticketmasterâs in terms of whatâs actually being done; she says sheâs happy 2.4 million people got tickets but sorry that many of them âfeel like they went through several bear attacks to get them.â She also says she hopes people who didnât get tickets will have âmore opportunitiesâ to go to one of her concerts and that the situation will be better in the future.
For its part, the company mainly tried to deflect blame, saying that the demand for tickets after years without a Taylor Swift concert was totally unpredictable (a sentiment the CEO of a major stakeholder in Ticketmasterâs parent company later repeated to CNBC). Ticketmaster also said it would try to do better in an explainer that has now seemingly been yanked from its site. The company didnât immediately respond to The Vergeâs request for comment on what happened to its post.
Swift does try to make it clear that sheâs pretty unhappy with how everything went down, talking about how sheâs had her team handle âso many elementsâ of her career instead of outsourcing them and how itâs hard for her to trust an external company like Ticketmaster with such a vital part of the Swiftie-Swift relationship. It also sounds like Swift knew Ticketmaster might have been trouble when it walked in. According to her statement, her team asked Ticketmaster âmultiple timesâ if it could handle the traffic and was reassured that it could.
However, it seems unlikely that tickets for her next tour will be sold via Ticketmaster (Taylorâs version), no matter how much emphasis Swift puts on her in-house efforts. The Ticketmaster / Live Nation conglomerate has an iron grip on the live events industry, and itâs doubtful that many venues would even be allowed to make deals with Swift independently. You can hear more about that whole situation on todayâs episode of The Vergecast, which you can listen to here.
Hereâs Swiftâs whole statement:
Well. It goes without saying that lâm extremely protective of my fans. Weâve been doing this for decades together and over the years, Iâve brought so many elements of my career in house. Iâve done this SPECIFICALLY to improve the quality of my fansâ experience by doing it myself with my team who care as much about my fans as I do. Itâs really difficult for me to trust an outside entity with these relationships and loyalties, and excruciating for me to just watch mistakes happen with no recourse.
There are a multitude of reasons why people had such a hard time trying to get tickets and Iâm trying to figure out how this situation can be improved moving forward. Iâm not going to make excuses for anyone because we asked them, multiple times, if they could handle this kind of demand and we were assured they could. Itâs truly amazing that 2.4 million people got tickets, but it really pisses me off that a lot of them feel like they went through several bear attacks to get them.
And to those who didnât get tickets, all I can say is that my hope is to provide more opportunities for us to all get together and sing these songs. Thank you for wanting to be there. You have no idea how much that means.