Doha, November 22 (QNA) – Qatar Tourism (QT) won several prestigious international accolades for its global campaign Experience a World Beyond, which highlights the country as a sophisticated, family-friendly, cultural, and luxurious tourist destination.
QTs Experience a World Beyond campaign was named Worlds Leading Marketing Campaign at the 29th World Travel Awards, Grand Final Gala Ceremony, in Oman, and Middle Easts Leading Marketing Campaign at the 29th World Travel Awards, Gala Ceremony, in Jordan and Worlds Best Tourism Authority Website, QT said.
In addition, the campaigns promotional film won first place in the Tourist Destination Country category at the 11th Zagreb Tour Film Festival. The campaign also took first place at the Worlds Tourism Film Awards, organized by Committee of Tourism Film Festivals (CIFFT) in Valencia, which recognize promotional films with creative excellence.
To date, the campaign has reached over 500 million people worldwide, which has in turn uplifted the key brand equity metrics and helped establish Qatar as a global tourist destination, it added.
Commenting on Qatar Tourisms latest achievement, Head of the Promotion Sector at Qatar Tourism, Haya Al Noaimi said: “We are delighted to see the continued success of Qatar Tourisms Experience a World Beyond campaign, as it truly brought to life the countrys rich experiences, be it kayaking through the Al Thakira Mangroves or experiencing golden moments in Qatars vibrant desert.
The campaign truly highlights Qatar as a premium destination for tourists looking to create unique lifetime memories.”
To date, Qatar Tourism has received over 20 awards for its Experience a World Beyond campaign and its digital-led approach, a testament to its successful efforts to modernise digital assets and launch innovative, personalized, and data-driven experiences. (QNA)