The mall is rocketing into the new year with a new strategy, brand positioning, and a robust lineup of events and activations that will cater to visitors of all age groups.
Doha, Qatar – 23 January 2023: Doha Festival City, Qatar’s one and only choice for shopping, dining, and entertainment, unveiled its new brand positioning “It’s my place, my choice” tailored for 2023.
The new strategy and positioning aim to bolster the mall’s position as the ultimate destination for shopping, dining, and entertainment, while also emphasising that it will move toward enhancing this position and diversifying its offeri