Azza Fahmy, exhibiting within Fifty One East’s pavilion, will be hosting a pop-up as part of the Doha Jewellery & Watches Exhibition, which will be held from the 5th to the 11th of February 2024. This pop-up, which is unique for various reasons, was designed to introduce our newly developed brand identity and store concept to our discerning Qatari clientele. The pop-up design, with its blue and gold hues, exudes the grandeur and elegance that are distinctive of the Azza Fahmy brand.

Along with an array of Azza Fahmy’s families and inspirations, a carefully curated selection of the brand’s signature pieces will be on displ

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