June 4, 2024 – DOHA. The Middle East Public Relations Association (MEPRA), the region’s leading body for public relations and communication professionals, has released the industry’s first whitepaper on artificial intelligence (AI) usage guidelines within the communications sector.
Developed by MEPRA’s AI Committee – with ChatGPT helping to inform topline recommendations – the association identified 8 guiding points providing a framework for using AI for its members and others working in communications in the Middle East.
The guidelines, which took regional and global AI guiding resources into consideration, are inten