Innovative collaboration between technology leader and industry association aims to deliver revolutionary solution for a more sustainable future in air travel

GENEVA – 30 October 2024 – The aviation industry remains at a critical crossroads as it works to reduce its carbon footprint and meet global sustainability targets, all while navigating increasing regulatory pressure. Responsible for around 2% of global carbon emissions, according to the World Economic Forum, and with air travel demand projected to grow by 4.3% annually according to the International Civil Aviation Organization (ICAO), the industry must act swiftly.

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