The Connected Scarf aims to track fansâ emotional response to matches. | Photo by Joe Robbins/Icon Sportswire via Getty Images
The sports world has generally embraced wearable technology with open arms â though itâs usually for the athletes themselves. However, English soccer club Manchester City is hoping to keep track of its fansâ biometrics, too. The club has partnered with Cisco to create a connected scarf embedded with a biosensor to âget a better understanding of the emotion at the heart of the worldâs beautiful game.â
The Connected Scarf features an EmotiBit sensor that basically sits on a fanâs neck. According to Manchester Cityâs product site, it includes a PPG sensor, accelerometer, temperature sensor, and an electrodermal activity (EDA) sensor. All of these are typical sensors youâd find in a fitness tracker, and the EDA sensor was one of the marquee additions to the Fitbit Sense. It works by measuring miniscule changes in your skin sweat to determine your stress levels, which can, in turn, help you track your emotional state. So essentially, Manchester City is hoping to gain quantified data on its fansâ movements, heart rate, and emotional response to a match.
Screenshot: Cisco, Manchester City
The EmotiBit sensor is meant to discreetly sit on a fanâs neck.
Does a soccer club really need a wearable to tell how fans are feeling? One would think itâs fairly evident just by looking at footage of fans facepalming during a missed penalty kick or the emotional despair triggered whenever Manchester City manager Pep Guardiola makes an unpopular substitution. (Or perusing the r/MCFC subreddit or reading replies to the official team Twitter.) That said, sports teams love quantifiable data. The scarf might be both hilarious and a tad ridiculous, but itâs pretty par for the course given recent trends in sports technology. The clubâs official line says itâs meant to âshape more curated, customized experiences in the futureâ and âserve as a study in shared passion.â
Right now, the scarf is part of a limited pilot program, where select fans have been chosen to wear the scarf. According to Reuters, the scarf will also be distributed to some fans of New York City FC, the clubâs sister team. The club says itâll be available to Manchester City fans globally starting next season.
As bonkers as the idea might be, introducing this kind of wearable fan merchandise also raises several questions. Will it have to be charged? How much will it cost? (Probably, and likely more than is sensible.) Can it survive the wash, or will you have to deal with an incredibly stinky scarf after a few games? But also, how will Manchester City protect usersâ privacy, considering the fact the scarves will collect biometric data? We likely wonât know those details until the scarf actually becomes available to the public â if it ever truly does.