Doha, Qatar – 5 May 2024 – Msheireb, a pioneer in cultural preservation and innovation, has announced a strategic partnership with Metahug, the visionary gaming studio, to launch an immersive Roblox experience that allows players to explore the richness of Qatari culture. This collaboration is designed to blend education with interactive gaming, showcasing Qatar’s sustainable innovations, creative chops, and deep-rooted traditions. The partnership was launched on the sidelines of the TEFFA event hosted in M7 at Msheireb Downtown Doha.

The Roblox platform will host a series of mini-games, each crafted to highlight a different facet of


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